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Gina Hogan Edwards's avatar

I'm new to Substack, so I'm still learning what's possible. Since I'd like to publish fiction here, I've been exploring how other writers are setting up their pages, pubs, and sections, and what they're offering. I share many of the doubts and concerns you mentioned. Thanks for sharing your experience and insights, too. Your article has given me some new things to consider. And most certainly, you are not alone.

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Richard Partridge's avatar

I like the idea of this. I always want my stuff to be free, but maybe putting previous stuff as subs only is a good compromise. I have always loved the Patron idea ( as in the good old philanthropic version not the service ) where someone would give me some money because they had some money and liked the idea of helping people do what they loved .... but then I’m an old romantic who doesn’t have a clue about business and doesn’t want to!

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Redd Oscar's avatar

I have paid active though nothing is behind the paywall and there's no one paying, at the moment.

There's a few plans I'm toying with:

1 - Monthly (what you're doing). Everything is free for a month and then moves behind the wall. I don't think this will affect new sign-ups too much as I have noticed maybe half, or less, new subs go back and read old work. Some stories seem to continue to gain readers months after posting so those I may keep free as example pieces.

2 - Seasons/Quarterly (what S. E. Reid at Talebones is doing (I think)). Spring, Summer, Autumn, Winter and have a whole season of stories and serials that move behind the paywall at the end of the season.

3 - Keep short stories free, paywall future serials (from Chapter 2 onwards). Have a Short Story Tuesday and a Chapter Release Thursday. The Tuesday is free, the Thursday is paid. This can be combined with Seasons or whenever a novella/novel finishes.

What I'm most worried about is the paywall stalling growth. I don't sub to new 'Stacks I find that are completely paywalled. Having a wealth of free stories/essays seems important but I don't want to fill the homepage with them either and on mobile I have no idea how to show potential new subs the free stuff first.

I think having weekly free stories, essays, etc., should keep new people clicking subscribe, but I don't have data to query. You're certainly not alone in wrangling with this question :)

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Erica Drayton's avatar

One thing I've seen people do that I haven't implemented yet, but if you have a bunch of stuff behind a paywall and you want to show new subs what free stuff would interest them and get them considering becoming a paid sub, create a "best of" list that links to those examples in the welcome email and your about page.

Just something to consider especially once you do start having a paywall. I need to do this.

I'm also going to eventually transition into writing longer short stories that will be free and never go behind a paywall.

If I were you I'd go with option 3 that will always provide free stuff as samples cause they are one-off shorts giving readers incentive to read your longer serials.

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Redd Oscar's avatar

That's a great idea. (Having just checked my welcome email it has links to some stories already, I'd completely forgotten I'd done that, not a 'Best of' though. Will need to rethink which are linked.)

Yes, I think having something always free is good. I've subbed with the intent to pay to many a 'Stack that have a good selection of excellent free stories/essays. Looking forward to your longer stories.

Thank you, I think you're right. It seems to fit with how I plan to publish.

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Erica Drayton's avatar

When you make that transition official let me know and I'll update your to "Both" on the list. Or I will catch it when I do my next massive sweep to update the list in September.

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