I'm hesitant about removing subscribers who haven't opened an email because the mechanism that records the opening only works if the user at the other end has enabled it. As a security measure, the option to disable this has been part of most email programs for a long time.
So the stat of not opening may not be accurate at all. But still, I hear you. Some cleanup is good from time to time. I'm just not sure how to go about it.
If the number of "unopens" was large, I would probably think it was due to the subscribers not enabling the ability to log that they opened my email. It is a fine line to cross and in hindsight it probably wouldn't really matter unless it was a Mailchimp circumstance where I didn't want to have my list too big and now I had to pay for the privilege.
Looks like it has been corrected. When I saw it initially this morning I was unable to comment. But that is fine because I like to answer these types of discussions I find on Substack in my own and just link back to where my initial thoughts came from.
I'm hesitant about removing subscribers who haven't opened an email because the mechanism that records the opening only works if the user at the other end has enabled it. As a security measure, the option to disable this has been part of most email programs for a long time.
So the stat of not opening may not be accurate at all. But still, I hear you. Some cleanup is good from time to time. I'm just not sure how to go about it.
If the number of "unopens" was large, I would probably think it was due to the subscribers not enabling the ability to log that they opened my email. It is a fine line to cross and in hindsight it probably wouldn't really matter unless it was a Mailchimp circumstance where I didn't want to have my list too big and now I had to pay for the privilege.
Weird, you should be able to comment in the discussion. It isn't pay walled or locked. Strange!
Looks like it has been corrected. When I saw it initially this morning I was unable to comment. But that is fine because I like to answer these types of discussions I find on Substack in my own and just link back to where my initial thoughts came from.